At Baby Dan we build our success upon our common values
CREATIVITY - SAFETY - RESPONSIBILITY.

Creativity characterises our product development, product
range and marketing. Creativity means discovering better forms
of production, better organisation of everyday routines and finding
better solutions to difficult problems. Creativity also means cultivating
the will to make the needed changes to ensure that everybody can
make a contribution to Baby Dan’s mission in his or her own way.

Safety is knowing “where we stand with each other” and being
certain that everybody can rely 100 % on what we promise, manufacture
and sell. Safety means a well-functioning and safe working environment
and knowing what the company expects of the individual. Safety is
being a workplace where the well-being of the work force is given
high priority and where people look after each other.

Responsibility means assuming ownership of our individual tasks
and accepting the consequences of our actions. It is acknowledging
the fact that we all have a responsibility for each other, our customers
and the society around us. Responsibility means doing our best and
making room for colleagues and business partners to do the same.